Standardising Media Plan Templates.

Before you rush into the brief to implementation process to standardise media plans across multiple markets, or agencies, your first need to define standardisation.

Standardisation refers to prescribed data outputs which are utilised to consolidate key media metrics and spends across multiple markets. Capturing local level data can be problematic if media planning templates do not produce data sets and integrate with consolidation tools like Advvy. 

Global clients with drill down views into regions, offices, countries and custom territories rely on manually entered local level data being correct. Rekeying data into platforms or platform templates can be non-productive and hard to manage.

Consider not standardising a single template across all markets which may have nuanced needs; rather separate the capture of data from consolidation and mapping to a prescribed data set.